Business & Investment Attraction- ONLINE Course

Learn key concepts related to business and investment attraction in economic development. Cover community investment readiness; competitive advantage, how to select key target markets for investment attraction; working with site selectors; and, attracting foreign direct investment to help your community expand its economic base. Learn how to develop business investment strategies that will benefit your community.   

Upon successful completion of this course, you will be able to:

• Recognize the different types of new investment versus investment attraction
• Examine criteria to evaluate if your community is in fact ‘investment ready’
• Describe components that may be included in an Investment Attraction Strategy
• Identify methods to recognize the target industries that may be attracted to your community
• Explore investment attraction tools and resources
• Classify the different types of site selectors and what their search criteria may be
• Recognize the four basic stages of site selection
• Review types of Foreign Direct Investment (FDI) and support resources
• Compare methods of measuring your BI&A program or activities success

Online registration: https://conted.ucalgary.ca/search/publicCourseSearchDetails.do?method=load&courseId=15410870

Instructor: Natalie Gibson