CEDTP Student Testimonials
Cameron Spence, Experience Development Manager, Canadian Rockies Region, Travel Alberta
“Prior to the Pandemic a significant trend in the tourism industry was the importance of destination promotion organizations to extend their involvement beyond marketing to ensure brand promise (marketing) is in alignment with brand delivery (experiences). This critical role includes a stronger profile on advocacy with the goal of elevating the value of tourism and its impact on the local economy and the connection between tourism marketing and broader economic development projects.
The CEDTP program was interesting to me as it was designed for economic development practitioners, and community and government leaders. Exposure to the program provided me with valuable information and training as it related the implementation of economic development projects in communities or regions. It certainly broadened and deepened my knowledge of economic development.”
Reade Beaudoin, Economic Development Officer - City of Fort Saskatchewan
"The Business Investment & Attraction course helped me look critically at my department's Business Investment & Attraction portfolio and identify areas of strength and weakness. Armed with the insights gleaned from this course I feel prepared to address areas of weakness. This course was influential in confirming my fundamental knowledge of BI&A best practices while introducing me to more nuanced aspects which will now be incorporated into our department operations. An unanticipated bonus of the course, and how it's structured, was that it introduced me to peer, group, to bounce ideas off of and share current and future initiatives."
Dale Schuab, Owner, One Punch Consulting and Executive in Residence NAIT and Norquest College
"The course helped me see the big picture. After taking my economic development courses, I feel more confident in knowing what is needed by governments, including economic development departments and chambers of commerce, resulting in better-tailored business services and grant applications.
I know how to help a community with the skills I have to help start new businesses, grow existing businesses and help prevent companies from closing.
I truly understand how those aspects help a community."
Anika Gutowski, Economic Development Coordinator for the City of Spruce Grove
"As an individual with a Marketing degree, this course has helped me to apply my current knowledge within my Economic Development role by marketing a municipality as a desirable place to do business, promoting unique qualities of a municipality, and recognizing the importance of marketing tools in measuring effectiveness."