Webinar: Why the BR&E Brand is ineffective & what to do about it!

Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Why the BR&E Brand is ineffective & what to do about it!"

Our research shows the BR&E Brand is not only ineffective, it is counterproductive!

You've probably experienced the problems - lack of attention, support, resources - caused by the failed BR&E brand. Now, learn how to create your own custom brand for your existing business strategy or any economic development strategy, program, or service. Learn from leaders in the field. Our expert panelists bring together expertise in -economic development, existing business strategy, marketing, brand development, and brand management - to share real world experience and answer your questions.

What's in a name? Plenty.

Hundreds of economic development organization calls their business retention and expansion program, "Business Retention and Expansion Program" or worse, the BR&E Program. But, when was the last time you heard of someone successfully charging more for a generic product? It doesn't happen. Generics are a dime a dozen. Game over!

What You Will Learn

• Why branding your existing industry effort is crucial to success
• Benefits of a brand
• How to develop your own brand
• How two pros went about developing their brands
• Strategy behind their brands
• Branding problems encountered
• Unexpected results

Participants will also get; Break the Habit: Branding Strategies for Business Retention, a new whitepaper by Blane, Canada Ltd.

Join us on Thursday, June 28, 2012 at 1:00pm CT for this 90-minute, interactive webinar! Bring your team or your committee and take a giant step toward elevating your existing business program through a new branding strategy NOW!

Register Now! Featured Presenters:

• Ann Burke, Vice President, Economic Development Council of Western MA, Springfield, MA, USA
• Lisa Hausz, Manager, Business Development & Marketing, Town of Ajax, Ontario, Canada

To register click here.