Business & Investment Attraction- Online Course

Start
March 24, 2020
End
April 27, 2020
Location
Online through the University of Calgary

Learn key concepts related to business and investment attraction in economic development. Cover community investment readiness; competitive advantage, how to select key target markets for investment attraction; working with site selectors; and, attracting foreign direct investment to help your community expand its economic base. Learn how to develop business investment strategies that will benefit your community.

Upon successful completion of this course, you will be able to:

Recognize the different types of new investment versus investment attraction
Examine criteria to evaluate if your community is in fact ‘investment ready’
Describe components that may be included in an Investment Attraction Strategy
Identify methods to recognize the target industries that may be attracted to your community
Explore investment attraction tools and resources
Classify the different types of site selectors and what their search criteria may be
Recognize the four basic stages of site selection
Review types of Foreign Direct Investment (FDI) and support resources
Compare methods of measuring your BI&A program or activities success

Online registration https://conted.ucalgary.ca/public/category/courseCategoryCertificateProfile.do?method=load&certificateId=8322961&selectedProgramAreaId=10530

Instructor: Natalie Gibson

Your Economic Development Network in Alberta

www.invest-in-alberta.ca

Toll Free Phone: 1.866.671.8182