Business and Investment Attraction (BIA)
Specific topics include:
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Ways to determine if your community is in fact ‘investment ready’;
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How to identify your target industry through competitive advantage analysis;
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How to create an Investment Marketing Strategy;
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Examples of business investment attraction tools;
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Introducing the topic of Site Selectors;
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Different phases of Site Selection;
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Introducing the topic of foreign direct investment;
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Methods of measuring your BI&A program success; and
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Always remember the risk factor in all projects.