Business Investment & Attraction (BI&A)

Get the tools to design a pro-business environment to attract investment and enterprises to your community.

Learn what it takes for existing businesses to expand their operations and explore strategies that amplify business attraction.

This is a core course in our Community Economic Development Training Program (CEDTP).

Understand the role of economic development and the importance of implementing a BI&A strategy.
Assess community investment readiness, leverage competitive advantages, and build capacity.
Develop a comprehensive BI&A strategy, conduct market research, and select appropriate marketing tools.
Cultivate relationships with investors and entrepreneurs, identify investment projects, and establish protocols.

Navigate site selection and development processes, develop incentives, and ensure post-investment support.
Measure economic development outcomes using KPIs and the Logic Model framework.
Foster community economic resilience through proactive BI&A strategies and collaboration.