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Special IEDC Webinar: How to Communicate Effectively Before and After a Crisis

  • September 17, 2013
  • 12:30 PM - 2:00 PM
  • Online

The breakdown in communication following a major catastrophe is one of the most cited areas of frustration for business and community members. The disruption of normal communication channels can lead to the spread of rumors and misinformation, influencing businesses’ choice to remain in the impacted community.

In this webinar, attendees will learn the key elements of and strategies for communication before and after a catastrophe. This includes how to establish a crisis communication plan before an event, how to effectively communicate with businesses during and after a disaster, and how to work with the media. The webinar will also cover the use of social media, text messaging, and other grassroots methods to reach your audience successfully.

Join IEDC on September 17 for How to Communicate Effectively Before and After a Crisis. This webinar draws on the experiences of Bendel Communications in consulting with communities in crisis around the globe as well as the Joplin Area Chamber of Commerce’s personal outreach and use of social media to connect with impacted businesses following an EF-5 tornado in May 2011.

Webinar participants will learn how to:

  • Effectively communicate with businesses during and after a disaster, and how to work with the media;
  • Establish a crisis communication plan before a major incident;
  • Use social media, text messaging, and other grassroots methods to successfully reach out to your audience

Speakers:

Kirstie Smith

Communications Director, Joplin Area Chamber of Commerce

Kirstie has nearly 20 years of experience in marketing and communications. She has been with the Joplin Area Chamber of Commerce since 2005; previously, she held marketing positions with both of the Joplin-area health systems. On May 22, 2011, Kirstie learned firsthand about crisis communications after an EF-5 tornado destroyed nearly one-third of the community and wiped out more than 500 businesses. Her quick response via social media and her intuition that information needed to be understandable and accessible to the business community helped ensure that verified information was passed to employers in the area though all available channels.

Peggy R. Bendel
President, Bendel Communications International

Before becoming President of Bendel Communications International, Peggy headed the Tourism Division of Development Counsellors International (DCI) from 1985 to 2008. She has worked with numerous countries and organizations on effective communication during all stages of a crisis. She has conducted crisis communications and media training for the Arizona Office of Tourism; Hershey Entertainment and Resorts; the Denver Metro Convention & Visitors Bureau; Odysseys Unlimited; the US Virgin Islands; and the Texas Office of Tourism, among many others.

To register click here.

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