• Webinar: Calculating ROI for Economic Development.

Webinar: Calculating ROI for Economic Development.

  • June 27, 2013
  • 12:00 PM - 1:30 PM
  • Online Webinar
Economic Development Alberta (EDA) is pleased to present another webinar in its Marketing Masters series: Making the Case for Economic Development: Calculating ROI-Return on Investment.

 "ROI" is an ever present question in economic development. Every program struggles to shape the story so investors, partners, and leadership can visualize how their investment provides a return to them as well as the community. At the end of the day, it is all about building a strong case for resources.

Our expert panel will provide a very practical – hands-on strategy for evaluating the impact of your community’s economic development efforts- helping you make a stronger case for increased support, or for change. They will talk about understanding what your community needs from its economic development efforts (hint: it’s not one size fits all), how to evaluate whether your economy is really improving or declining based on your needs, and how to analyze and track the impacts of your economic development efforts. Our experts will provide quantitative and qualitative data sources, high-tech, low-tech, and high-touch strategies accessible to organizations of any size. References and worksheets will be made available.
  • Learn how to manage economic development programs more effectively and how to maintain public support by demonstrating programs are results-oriented.
  • Learn how to gather and analyze performance data and use that information to translate strategy into action.
  • Learn how to use ROI to build a business case for investing in economic development.
Our Expert Panel:

Jim Kinnett, CEcD, FM, EDFP
Kinnett Consulting Group
Lawrenceburg, IN

Jim Kinnett provides counsel to Land Consultants and engineers regarding economic development consulting, strategic planning, business brokering, site location, loan packaging and incentive negotiations. Jim led economic development organizations in West Virginia, Indiana, Iowa, Wisconsin, Tennessee and Illinois.

Della Rucker, AICP, CEcD
Wise Economy Workshop
Cincinnati, OH

Della has spent nearly 20 years providing economic development planning, downtown revitalization strategies, fiscal impact analysis, and public engagement throughout the United States. Della is Managing Editor of EngagingCities, an online magazine that focuses on technology and public engagement. Previous to launching the Wise Economy Workshop, Della served as the National Lead for Economic Development for the Jacobs Engineering Group. Della is one of fewer than ten known consultants practicing in the US who carries industry-standard certifications in both planning (AICP) and economic development (CEcD).

Click here to register yourself and/or your team!

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