Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "1-Page Economic Development Marketing Plan and Implementing the Plan." This session is Part 2 of the webinar series. To register for Part 1 click here.
In consulting, the perfect client is one that actually takes ownership of a plan and implements the plan. Kellie Danielson, CEcD is the perfect client.
A plan is not a static document. It must live. It must adjust to the changes in the economic environment. It must adjust to the results the plan generates. It must hold to a vision. It must always provide forward motion. Ms. Danielson has done a masterful job of testing, implementing, and managing marketing economic development plans in constantly changing environments.
Ms. Danielson will be sharing valuable marketing plan implementation experience gained over her 12 year career in economic development.
What you will learn in Part 2:
Framing the 1-Page Marketing Plan
Execution, Execution, Execution
Keeping Leadership Engaged
This 2 part webinar will also include valuable resources to help your plan take shape quickly: Marketing Plan Template, Sample EDO Marketing Plan, 1-Page Sample ECO Marketing Plan and 1-Page Plan Template.
Bring your team… Bring your questions… Get your plan on paper…
Eric P. Canada
Eric Canada of Blane, Canada Ltd. is a recognized authority on Economic Development: Marketing and Existing Business Strategy. His best selling book, Economic Development: Marketing for Results! introduced economic developers to what is now known as business-to-business (B2B) marketing. The companion publication, Marketer's Planning Guide has helped hundreds of development professionals formulate and write their organization's marketing plan.
Blane, Canada Ltd. helps clients capture marketing and existing business opportunities through more effective marketing. Blane, Canada has also conducted dozens of studies on the effectiveness of marketing tactics in economic development organizations. Blane, Canada serves clients in the US and Canada.
Kellie Danielson, CEcD
President/CEO at Montana West Economic Development, Kalispell, MT. Montana West provides economic development services to new and expanding business in the Flathead Valley. The Valley has three economic drivers: manufacturing, regional retail and service center, plus tourism. The Valley’s marketing plan knits together these three drivers to generate opportunity for each of the Valley’s five communities. Surrounded by the beautiful Rocky Mountains and Glacier National Park the area attracts top talent from all over the world.
Prior to assuming leadership at Montana West, Kellie was the Chicago Area representative for the Kansas Department of Commerce. Ms. Danielson was responsible for marketing Kansas to companies in Chicago and the Midwest, developing interest in Kansas, and then working with them to find an operating site in Kansas.