Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Blogs: An Integral Part of an Economic Development Strategy".
The blog is the “keystone” of a solid social media marketing strategy. Blogs have tremendous potential when executed properly. Blogs also have advantages over the typical EDO newsletter: long shelf life, easy to update, available on demand, broad reach, flexible framework for ideas, news, video, and photos without the limitations of a web site.
This webinar is not designed to convince you to blog. Our expert panelist will help you use a blog as an integral part of an economic development marketing strategy. So, whether you have already started, are planning to start, or are still considering a blog, it’s time to break behind the hype. Join our expert panel to deconstruct what a blog means to your marketing strategy and how to maximize the value of a blog as a pivotal component of an economic development marketing program.
What the Webinar Will Cover
Our expert panelists will provide seasoned – rural, economic development, tourism, business, marketing, and talent attraction – perspectives on:
- Blogging goals
- Finding a genuine voice
- Making mistake(s)
- Reaching an intended audience – local, regional, or national
- Building community
- Managing a team of bloggers – staff or volunteer
- Defining success
Join us for this informative webinar. Bring a friend and start a movement in your community. Bring your staff or leadership team together to participate in this webinar and discuss blogging as an integral part of your economic development marketing strategy over lunch. There will be ample time for questions throughout the presentation. Don't miss this opportunity to refine your community’s story and economic development marketing strategy.