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Webinar: Regional Success in Economic Development

  • June 23, 2011
  • 12:00 PM - 1:30 PM
  • Online

Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Regional Success in Economic Development".

Strategic Doing is designed to solve problems common in regional economic development where strategic planning fails. Strategic Doing is a new discipline for developing and implementing regional strategy in loosely joined networks.

Conventional approaches to strategic planning do not work well to meet the complex challenges we face today. The reason is simple. Strategic planning does not work in open networks. Traditional strategy practices emerged from large hierarchical, “command and control” corporations! A small group of people at the top of the organization did the thinking, while others did the doing.

In economic development, there are no hierarchies. Yet, we still need to do strategic thinking. And now, more than ever, we need to act strategically. So, how do we focus our limited resources where they are likely to have the largest positive impacts?

Where strategic planning is slow, linear and costly, strategic doing is fast, iterative and inexpensive. Strategic Doing guides strategy across jurisdictional and community boundaries to build action-oriented collaborations quickly. Strategic doing is catching on because people can understand it, apply it, and have fun, as they move their ideas into action. This webinar will give you insight in to the potential of Strategic Doing as well as the tools and methods.

What the Webinar Will Cover

  • What is Strategic Doing?
  • How does Strategic Doing bring people together on strategic priorities?
  • What are current examples of Strategic Doing in regional economic development?
  • How can I apply Strategic Doing in my region?
  • How is success measured?

Featured Presenter

Ed Morrison, Purdue Center for Regional Development

Ed Morrison is a member of the staff of the Purdue Center for Regional Development, Purdue University. For the past six years, he has been developing new, network-based models for economic and workforce development.

These approaches emphasize the strategic value of focused regional collaborations and open innovation in today's global economy. As a part of this work, he has developed new disciplines in regional strategy, called Strategic Doing. He currently teaches these new methods and tools in the advanced strategy lab at the University of Oklahoma Economic Development Institute.

To register click here.

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