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  • Webinar: Crafting an Existing Business Strategy- Putting the Pieces Together


Webinar: Crafting an Existing Business Strategy- Putting the Pieces Together

  • September 30, 2010
  • 10:00 AM - 11:29 AM
  • Online

 

Economic Developers Alberta (EDA) is pleased to offer its next Marketing Masters Webinar, titled "Crafting an Existing Business Strategy- Putting the Pieces Togetherl". The session will be conducted by Eric Canada of Blane, Canada Ltd. 

 

In these tough economic times, retaining existing businesses has become more important than ever. Unfortunately, the traditional approach to business retention (BR&E) in economic development is myopic! This classic economic development strategy almost exclusively focuses on knocking on doors – executive interviews. Interviews are how economic developers define PROACTIVE. That is just wrong. While executive interviews are always important, interviews are only one of six components of a comprehensive existing business strategy. Think of it this way. Even if you could interview every executive in your community you would be in the wrong place at the wrong time over 85% of the time. You might get lucky on 15%, but even that is optimistic.

 

Ask yourself: If my organization couldn’t do business attraction, what would we do differently to justify the organization’s budget and existence? If you struggle to answer this question, you need to participate in this webinar. What you will learn

·       How to become an existing business driven organization

·       Difference between an existing business strategy and a business retention program

·       Six levels of an existing industry program (Interviews are only one)

·       Social media applications in business retention

 

Invest in your career. Invest in your community's success. Join us for a conversation with a leading marketer in economic development.

 

Bring your questions. Bring your curiosity. Bring your team!

 

Register Now

 

About the Speaker

 

Eric Canada of Blane, Canada Ltd. is a nationally recognized authority on business retention and existing business strategy. He is also recognized for his work in economic development marketing.

 

Mr. Canada has built the largest active laboratory of business retention research in North America. He actively works with well over 150 economic development organizations in 38 states/provinces, and 32 large regional development organizations on all aspects of business retention program design, implementation, and problem solving. He manages the only consortium of state wide BR&E program managers including participants from 18 states and 2 Canadian provinces.

 

Mr. Canada also has an extensive and diverse body of published research on existing business programs. Free Articles <http://www.blanecanada.com/freeresources.html>

Bring your questions. Bring your curiosity. Bring your team!

Register Now

Your Economic Development Network in Alberta

www.investalbertamag.ca

Toll Free Phone: 1.866.671.8182

www.edaalberta.ca 

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